MEET THE TEAM

DELLANEE WADE Creative Director & Partner

Favorite Ice Cream Treat: Strawberry Sundae with extra nuts & whipped cream

Have you ever met someone who’s enthusiasm instantly put you in a better mood? That’s Dellanee.That enthusiasm has led Dellanee to complete her Bachelor’s and Master’s degree, and has pushed her to create her own agency with a friend and former co-worker, Erin. During her studies, Dellanee secured internships with nonprofits, private industry, small agencies and eventually won Student Best of Show in the American Advertising Federation of Shreveport-Bossier’s ADDY Awards. Through her work with AAFSB, she spearheaded the start of a student chapter of the AAF at Louisiana Tech University.

But Dellanee’s enthusiasm and hard work are only rivaled by her keen eye for the beautiful and punchy. Dellanee secured a private art show at LA Tech through her Instagram stories. Yes. Her Instagram stories, y’all! By highlighting influential African-American/Black leaders for Black History Month and continuing that research for her thesis, the School of Design invited her to showcase her work in a private gallery.

Proving that great design works anywhere and belongs everywhere, Dellanee is the cornerstone of Maltshop’s creative strategy and drive.

"My goal for the Maltshop is not only a place for creativity but a place of community. I want this agency to become involved with movements, programs, education, careers, and more. We want to inspire and give back to those who have helped us become who we are today."

ROBERT SMITH Business Manager

Favorite Ice Cream Treat: Cookies ‘n’ Cream

Originally from Los Angeles, Robert made his way to the SBC by way of the United States Air Force. After completing his duty at Barksdale Air Force Base, he obtained his Bachelor of Science degree in Computer Information Systems (CIS) from LSUS. Utilizing his degree, Robert became an energy manager for a local commercial air conditioning company, working to ensure customers were getting the most bang for their buck. Robert went on to become a successful territory sales manager for multiple heating & air and roofing & waterproofing manufacturers. His close rate was over 60%! (For reference, a 40% close rate is considered “killing it.”) 

Robert’s focus at Maltshop is the day-to-day business stuff, like billing and account questions from clients. His unique B2B sales perspective and customer relationship strategies will allow Maltshop clients new opportunities to elevate their sales strategies and increase traffic both in-person and online. 

ERIN SMITH Strategic Director & Partner

Favorite Ice Cream Treat: Mint Oreo Milkshake

“Mind what you have learned. Save you it can.” Much can be learned from the great words of Yoda, the pint-sized Jedi Master in the beloved Star Wars movies. Erin has made this her personal philosophy, and it has served her well in the ever-evolving world of marketing and advertising. 

Erin’s drive and desire to learn something new every day has been the catalyst for her career. Working in the nonprofit, law enforcement, and NGO sectors have forced her to learn how to get noticed on a tight budget, in the right places at the right time. Her work in the private sector with restaurants and small businesses was the impetus for joining forces with Dellanee to start Maltshop Marketing.

Erin’s degrees in public relations and broadcasting, combined with her everlong love of learning, further accentuate her strategic personality. (Seriously, ask to see her Gallup Strengths Finder. Her top five include three strategy traits, plus “achiever” and “woo.” She was destined for this.)

“I want the Maltshop to be THE place for creative and strategic minds of all backgrounds to work together to build amazing campaigns for the success of businesses across the US.”