This week we’re continuing our series on “Getting Your Name Out There.” Today’s focus: networking.

If you’re like most people, you see networking as a necessary evil of sorts. Or you see it as just plain evil. You hate dragging yourself out to meet strangers, especially if there’s no guarantee of a sale or business in return.

So let’s flip this idea on its head for a minute. Have you ever considered going into a networking event and thinking about what you can GIVE versus GET in return?

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