Sunday night and into Monday morning, folks weren’t just talking about J Lo and Shakira’s half-time performance. They were also discussing their favorite commercials from the bowl. In fact, about 24% of people say that the Super Bowl commercials are the most important part of the big game, according to a study done by the National Retail Federation.

But does a memorable ad make for the best commercial? I mean, if your audience didn’t remember your product was it really worth spending multiple millions to have an ad?

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