Marketing through Political Campaigns: 2020 & You

November 3 is right around the corner, and we all know what is to come on this day: the Presidential Election of 2020. All year long, you've probably seen all the social media platforms annoying you with all different types of messages: "Register to vote here!" "Are you registered to vote?" "Check your voting location here" They advertised it so much, even if you were already registered to vote, you got paranoid. You clicked the link to check your voter status. Soon after, you get aggravated because even after you checked, it's STILL popping up and enticing you to click it. As annoying as it may seem, this type of political advertising holds importance for this election year.

GlobalDellanee WadeOctober 30, 2020politics, marketing, campaigns, voting, elections, branding, advertising, public relations

Building Customer Relationships

As we are less than a month away from celebrating our first official business year, I must say it has been a whole journey. Erin and I have learned so much within a time like this. From handling business through a pandemic, project management to adding team members, and working multiple jobs — we can say that we have SEEN and DONE it all. Haha!

But in all fairness, we would not be where we are if it was not for the keen clientele and relationships that we have built with them. One of the key values at Maltshop the team always wants to live by is building open & honest relationships. It is vital to communicate proactively and effectively because this will instill confidence within the client that we are aware of their needs and bring their visions to life. What does it take for companies to make these kinds of relationships, and why is it important?

Biz AdviceDellanee WadeSeptember 4, 2020customers, clients, relationships, honesty, transparency, advertising

Big Game Winners

Sunday night and into Monday morning, folks weren’t just talking about J Lo and Shakira’s half-time performance. They were also discussing their favorite commercials from the bowl. In fact, about 24% of people say that the Super Bowl commercials are the most important part of the big game, according to a study done by the National Retail Federation.

But does a memorable ad make for the best commercial? I mean, if your audience didn’t remember your product was it really worth spending multiple millions to have an ad?