Marketing through Political Campaigns: 2020 & You

November 3 is right around the corner, and we all know what is to come on this day: the Presidential Election of 2020. All year long, you've probably seen all the social media platforms annoying you with all different types of messages: "Register to vote here!" "Are you registered to vote?" "Check your voting location here" They advertised it so much, even if you were already registered to vote, you got paranoid. You clicked the link to check your voter status. Soon after, you get aggravated because even after you checked, it's STILL popping up and enticing you to click it. As annoying as it may seem, this type of political advertising holds importance for this election year.

GlobalDellanee WadeOctober 30, 2020politics, marketing, campaigns, voting, elections, branding, advertising, public relations

Unboxing Tre’s Lunchbox: The Making of a Delicious Concept

We all have gotten the taste of the wondrous world of Tre's Lunchbox, which explores the healthy lifestyle choices and advice for your African-American child. Tre is the superstar of this project and his awesome mom, Desiree, who creates these health-conscious meals for her active toddler. The concoction of this beautiful idea of promoting healthy eating habits took a brilliant mind to think up the picture and a gaggle of bright minds to make this happen!

Create Yourself, For Yourself... (And Your Audience)

Are you starting your own business or an organization? Congratulations, you are officially beginning your journey of success. Now let's get down to the good stuff — branding. It can be a plate of creative processes or a bowl of disaster with a pinch of stress. All in all, branding is the first step to building your personality so you can emotionally reach your potential clients and give the external and internal values you need. So let's get started. Grab a bowl.