Posts in Global
Marketing through Political Campaigns: 2020 & You

November 3 is right around the corner, and we all know what is to come on this day: the Presidential Election of 2020. All year long, you've probably seen all the social media platforms annoying you with all different types of messages: "Register to vote here!" "Are you registered to vote?" "Check your voting location here" They advertised it so much, even if you were already registered to vote, you got paranoid. You clicked the link to check your voter status. Soon after, you get aggravated because even after you checked, it's STILL popping up and enticing you to click it. As annoying as it may seem, this type of political advertising holds importance for this election year.

Read More
A Departure

This post is a departure from our regular blog entries. Usually we are bringing you marketing advice or some form of inspiration. But today, we’ve got to get serious.

At the Maltshop, Dellanee and I both hold equality and love for others as HIGH priorities. But neither of us can sit back and go about our daily lives, building the Maltshop, while black men are being murdered across our country due to police brutality.

Read More