Personality Quiz (Dellanee)

These last few weeks, we have been stripped away all forms of social interaction. Whether we are experiencing fear, uncertainty, anxiety, financial issues, managing household needs, we must stay home. It is advised that we self-quarantine.

What's there to do during this global pandemic? Here is something Erin and I have suggested for us to make our time quarantined and work as enjoyable as possible, but also fun and productive — a personality quiz. Find out more about myself, and feel free to answers these questions for yourself. It's fun, I promise.

Staff NewsDellanee WadeApril 4, 2020personality quiz, covid-19, pandemic

Marketing in a Pandemic

“What the heck is going on?!”

You’ve probably said that line or some variation of it a lot in the last week. If you’re a business owner, you’re likely following the CDC’s updates closely and are constantly having to modify strategies to make sure you stay afloat, keep your employees paid and your customers safe.

Here’s a quick list of what you need to be doing to keep your customers informed at a moment’s notice.

Maltshop Marketing: An Award-Winning Agency

When Dellanee and I started the Maltshop, we set our sights on winning an American Advertising Award through the local organization, AAF - Shreveport Bossier. Six months in, and we’ve already met that goal TWICE!

MaltShop newsErin SmithMarch 3, 2020award, addy, winner, competition

Getting Your Name Out There: Community Involvement

Here’s another way to begin “Getting Your Name Out There.” Let’s talk about Community Involvement and how that can help your business grow.

“Wait, community involvement? Doesn’t that mean volunteering and doing stuff for free?” I heard you think it.

And no, that’s not exactly what we’re talking about.

Big Game Winners

Sunday night and into Monday morning, folks weren’t just talking about J Lo and Shakira’s half-time performance. They were also discussing their favorite commercials from the bowl. In fact, about 24% of people say that the Super Bowl commercials are the most important part of the big game, according to a study done by the National Retail Federation.

But does a memorable ad make for the best commercial? I mean, if your audience didn’t remember your product was it really worth spending multiple millions to have an ad?

InspirationErin SmithFebruary 7, 2020super bowl, ads, advertising, marketing, the big game

Getting Your Name Out There: Networking

This week we’re continuing our series on “Getting Your Name Out There.” Today’s focus: networking.

If you’re like most people, you see networking as a necessary evil of sorts. Or you see it as just plain evil. You hate dragging yourself out to meet strangers, especially if there’s no guarantee of a sale or business in return.

So let’s flip this idea on its head for a minute. Have you ever considered going into a networking event and thinking about what you can GIVE versus GET in return?

Biz AdviceErin SmithJanuary 24, 2020events, community, networking, business card, friendly

Getting Your Name Out There: Competing

Whether you’re just starting out or just ready to elevate your business, getting your name out there is key. But how do you “get your name out there”? There are so many ways to do it that making a decision can bring on anxiety, cold sweats or dizzy spells! Yikes!

Over the course of the next few posts, we’ll be bringing you some ideas on how to promote your business, minus the headache and confusion.

Biz AdviceErin SmithJanuary 10, 2020sponsorship, events, addys, community

Goodbye 2019, Hello 2020.

Get excited! We are less than a week away to a brand new year. As 2019 comes to a close, The Maltshop is thankful for the opportunities we have been given since we have opened for business. Even though we started in October, we have built open and honest relationships with our clients and community so we can become active and market ourselves more.

MaltShop newsDellanee WadeDecember 27, 2019business, community, clients, services, new year, contributions, social media, art groups, festivals, market

Don't Forget! Update Your Hours of Operation Now!

Is your business open late for the holiday shopping bonanza? Do you have special opening times on the weekend? How do you communicate that to potential customers?

I hope you didn’t just say, “Oh, we put a sign on the door.”

Erin SmithDecember 12, 2019

Thanks and Love

Thanksgiving is more than just gathering around a big table of food with a giant turkey or ham at the center. It is an expression of gratitude or giving thanks for the many blessings and favors that have occurred. Dellanee and Erin both have so much to be thankful for this season. Here’s a taste of what the MaltShop Crew is thankful for this year.

InspirationErin SmithNovember 29, 2019thanksgiving, family, friends, holidays

Spice Girl Inspiration

When I drive around town, I mostly have my radio set to Bluetooth and it just starts playing a random sample from my Apple Music library. The other day a blast from the past came on: “Wannabe” by the Spice Girls. It quickly brought to mind the very famous phrase the British pop group used to shout, “Girl Power!”

InspirationErin SmithNovember 14, 2019girl power, spice girls

Create Yourself, For Yourself... (And Your Audience)

Are you starting your own business or an organization? Congratulations, you are officially beginning your journey of success. Now let's get down to the good stuff — branding. It can be a plate of creative processes or a bowl of disaster with a pinch of stress. All in all, branding is the first step to building your personality so you can emotionally reach your potential clients and give the external and internal values you need. So let's get started. Grab a bowl.

Taste TestersDellanee WadeNovember 1, 2019branding, marketing tips, logo, identity, marketing presence, creative process

Game Recognizes Game: Kings Collab

When Dellanee and I brainstormed about what we wanted our company to be, there were a few things that were clear to us and easy to agree on. One of which was that no matter what clients came our way, we’d always give props to those who deserve it, even if they were our “competitors.”

Vendor/Comp PropsErin SmithOctober 18, 2019motion graphics, videography, kingscollab, partnerships, aafsb, aaf

Why We Created The Maltshop

Sometimes dreams do come true.

My partner Dellanee is one of those people whose dreams actually come true. Now, I don’t mean goals that we mistake for dreams. I mean her actual sleeping dreams. That’s where the MaltShop started.

MaltShop newsErin SmithSeptember 30, 2019Maltshop Marketing, LLCinspiration